Living the Golden Rule
When searching for the perfect diamond, clarity is key. When establishing a family business that spans over 60 years, it's absolutely essential.
"It's all about trust," explains Ron Lieberman of Palisade Jewelers. "That's the most important thing." While trust may indeed be the foundation on which to build a successful business, to hear Lieberman tell it, a love for his community is what continues to keep it energized.
"Englewood has a small town feel, but a style and sophistication that's all it's own," he notes "Being here gives me a chance to not only serve our local customer base, but also a growing international clientele that appreciates a hands-on experience."
This international flavor is a thread that extends from the soothing salon-like atmosphere of the store itself, to the long list of overseas clients who seek out Palisade Jewelers for everything from estate sale jewelry to antique watches and $100,000 baubles. While Lieberman is quick to point out that he and his staff live hard and fast by the rule that every person who walks through their doors deserves the utmost kindness and consideration, he can't help but joke that there's one thing in the store that always seems to level the playing field, no matter how big your bank account.
"Our candy bowl is famous," he chuckles. "We have a hard time keeping it filled."
A sweet treat may draw you in, but a visit to Palisade Jewelers is less about gimmicks, and more about building a relationship in a warm and intimate setting. The sales pitch is simple and has been a mainstay for the family since the store's earliest inception back in 1947. Started by Lieberman's father-in-law, Bob Oliff, the goal has always been to create a life-long connection through excellent customer service, care, and attention.
"It doesn't matter if you need a battery for your watch or you want to buy a $20,000 watch," Lieberman stresses. "We want our customers to feel like we're not only invested in what they're buying or selling today, but all the other milestones in their lifetime. Some of my favorite moments here have been when I've had an opportunity to sell a high school graduation gift to a parent and then have that same child come back years later to purchase a diamond engagement ring from us."
While buying and selling watches, diamonds and gold continues to be the focus of the business, Lieberman is just as vested in the notion of sharing his success with those less fortunate. "The economy has hit everyone hard, and one of the things we're most proud of is our ability to support causes that matter to us like The Interreligious Fellowship for the Homeless of Bergen County soon to be renamed Family Promise of Bergen County (an interfaith organization dedicated to helping low-income and homeless families)," he explains. "At the end of the day, giving back is just one more way for us to say thank-you to all the wonderful people who've come through our doors over the years."